Summary

Creative and driven Digital Marketing Professional credited with achieving results in print campaigns, web-based products, social media outreach, creative direction and multi-media production. Self-motivated, team player; partners with senior management and staff to strategize and fulfill detailed marketing objectives. Skilled problem solver provides leadership, organizational and administrative oversight. Adept at learning and communicating new material while building and maintaining strong client relationships.

Education & Professional Accomplishments
Emily Carr University of Art + Design (2013) — Bachelor of Design, Major in Communication Design
University of Pennsylvania, Coursera — Certificate in Gamification (Course Records)
University of Pennsylvania, Coursera – Certificate in Marketing (Course Records)

Areas of Expertise

  • Design & Creative Direction
  • Brand Definition & Integrity Management
  • Print Design/Development
  • Content Strategy
  • Copywriting/Editing
  • Marketing Programs
  • Event Planning
  • Sourcing/Package Design
  • Video Presentation
  • Social Media Strategy
  • Website Design
  • Gamification/User Engagement
  • E-commerce Design
  • SEO Enhancement
  • Keyword Research

Work Experience

COMMUNICATIONS MANAGER
Vancouver Institute for Visual Analytics (VIVA)Vancouver BC,  June 2015 – Present
Communications, design and digital marketing lead for the Vancouver Institute for Visual Analytics (VIVA), reporting directly to the Managing Director.

CONTRIBUTIONS & PROCESS DEVELOPMENT:

  • Creation of a marketing and communications plan
  • Implementation of a content marketing strategy and content calendar to drive organic web traffic
  • Completed an intensive SEO analysis and optimized the VIVA website with strategic keywords, tags and meta descriptions
  • User Interface re-design of VIVA website layout to optimize conversion
  • Launch and monitor targeted online ad campaigns and boosted posts in both Facebook and LinkedIn
  • Manage and regularly contribute to VIVA’s social media accounts and blog postings
  • Maintain VIVA’s Customer Relationship Management (CRM) system
  • Created a branded newsletter email template and an increase in email contact with subscribers
  • Constant promotion of courses via social media outreach, event calendars, press releases, and email campaigns
  • Manage creative for special projects such as promotional videos

CREATIVE DIRECTOR & DIGITAL MARKETING MANAGER
Quilageo Marketing Inc.Vancouver BC,  January 2013 – June 2015
Led and coordinated creative concepts and strategies across all print and web-based products, videos, and through social media outreach, while contributing to all aspects of the organization’s overall success, reported to the CEO, and served as an integral member of the senior management team

CONTRIBUTIONS & PROCESS DEVELOPMENT:

  • Oversaw the development of an integrated design narrative for all Quilageo internal and external communications, including the BidOkee crowdfunding platform
  • Directed the creation of a unique gamified crowdfunding platform as a minimally viable product (MVP) in preparation for future investor funding to produce a full service-as-software (SaaS) model
  • Launched online marketing directives involving keyword research and optimization for enhanced search engine results, plus implementation of social media outreach and customer relationship management (CRM) strategies
  • Managed creative for special projects such as promotional videos
  • Produced storyboard drafts and illustrations, working with copywriters and video production specialists to complete projects on tight time-lines
  • Initiated the creation of multiple websites, including BidOkee and Quilageo’s websites / web-assets, including maintenance of the company blog
  • Introduced and maintained multiple social media accounts, implementing engagement strategies, and working with copywriters to draft appropriate and timely content
  • Generated strategic web campaigns based on analytics
  • Served as acting office and human resources manager

OWNER/FREELANCE CREATIVE CONSULTANT
Truant Creative
, Vancouver, BC
Founding owner of a small freelance design business working on an array of print and digital projects, including branding, usage guidelines and stationery, catalogues, books, annual reports, invitations, ads, flyers, posters, banners, sign systems, specialty labels and product packaging, social media and web design.

KEY ACCOMPLISHMENTS:

  • Established new business with diverse clients and varied project requirements, focusing on relationship building and ongoing support
  • Collaborated with other freelance consultants depending on project scope
  • Worked with over 50 businesses and not-for-profit clients, including Telus Mobility, Mountain Equipment Co-op (MEC), Birks, Vancouver Public Library (VPL), City of Vancouver, British Columbia Institute of Technology (BCIT) and the University of British Columbia (UBC)

DIRECTOR OF BRANDING & COMMUNICATIONS
CampusAuction
, Vancouver, BC, 2010 – 2013
Established design, production and communication management initiatives for CampusAuction, later Quilageo Marketing Inc., including maintaining brand allegiance, directing print and online marketing campaigns, website design, production and coordination, as well as video production

KEY ACCOMPLISHMENTS:

  • Served as Senior Manager in charge of the in-house design team, including hiring, ongoing task management, creative briefs, assignment review, and providing feedback and direction
  • Headed creative direction as Art Director for the CampusAuction auction website, created wireframes and liaised directly with web developer to complete the site on time, including intense site testing prior to launch
  • Administered creative direction and design management for all print and digital promotional materials supporting CampusAuction
  • Built relationships with sponsors, charities, and site members, providing B-to-B and B-to-C communications during auctions
  • Sustained client services during auction periods, oversaw auction deliverables, handling questions and concerns
  • Produced promotional videos and a how to use video for the site, creating storyboards and working with a copywriter to produce scripts, managing both the video producers and the acquisition of voice talent
  • Created a partnership website and maintained the corporate blog, e-newsletter and targeted e-blasts

COMMUNICATIONS DESIGNER
Vancouver Hillel Foundation
Vancouver, BC, 2009 – 2010
Executed strategies for managing all visual communications for both the Vancouver Hillel Foundation and for its social enterprise project, CampusAuction during its early stages

KEY ACCOMPLISHMENTS:

  • Formalized brand standards, design, and coordination of all print materials, including brochures, flyers, postcards, posters, signs and banners
  • Fostered and maintained an online presence, including e-newsletters and e-blasts, and contributed to social media via Facebook and Twitter
  • Initiated website development and ongoing web maintenance

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